date. 2021

purpose. LMU social design

about the project. The goal of the Neoliberalism poster series was to choose a specific ideology and craft a logo that references our interpretation of it. For Neoliberalism, I chose to appropriate the Fist of Power, because the ideology, to me, functions under the guise of liberalism without any true backbone. While liberalism is still a game of luck under capitalism, neoliberalism is based in theory and feels, ultimately, like a false promise.